Tag Archives: mapping

Guide to Using Social Media With Webinars

When planning your webinar strategy, social media is a critical tool for extending the reach of your promotions and improving the ROI of your webinar programs.

Mapping B2B Content to Each Stage of the Sales Funnel

B2B marketing teams invest significant resources and bandwidth to produce compelling content for their prospects and customers. However, many struggle when it comes to knowing what their audience [...]