By Olivia Dassler
Posted 
Guide to Using Social Media With Webinars
When planning your webinar strategy, social media is a critical tool for extending the reach of your promotions and improving the ROI of your webinar programs.
Tag Archives: mapping
By Taylor Freitas
Posted 
Mapping B2B Content to Each Stage of the Sales Funnel
B2B marketing teams invest significant resources and bandwidth to produce compelling content for their prospects and customers. However, many struggle when it comes to knowing what their audience [...]