Tag Archives: marketing analytics

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The Studio: The Gear Episode

From webcams and USB mics to multi-camera 4K setups and drones, it’s easy to get lost in the tech of our trade. But, if there’s one question our team has heard time after time, it’s: “Do I really [...]

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The Studio: Remote Video Production

“We’re all struggling to create video content from our living rooms,” explains Mike Lacy, BrightTALK’s webinar services manager. “But a lot of people have been doing it for a long time now. If [...]

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Marketing Visionaries: Riadh Dridi

As companies, as marketers, and as humans, we currently face unparalleled challenges. Yet this age of disruption gives us an exceptional opportunity to reimagine the status quo and reinvent the [...]

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Intent Data: Context and Behavior

Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies and prioritize commercial teams but the key [...]

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Flip the Switch: Executing hybrid events

Gone are the days of a single fixed camera passing for a “virtual event.” Now, true hybrid events integrate the virtual and physical to create an environment where attendees, presenters, and [...]

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Flip the Switch: Hybrid event strategy

When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay. Well-rounded hybrid [...]

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Remote Video Production: Werking or not working?

“We’re all struggling to create video content from our living rooms,” explains Mike Lacy, BrightTALK’s webinar services manager. “But a lot of people have been doing it for a long time now. If [...]

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Flip the Switch: Content That Converts

Plan. Develop. Promote. Maximize. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically. Join [...]

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Intent Data: Behavior and Context

Intent data has become a hot topic in the B2B world. Companies have decided to dig into this data source at an increasing rate as it has proven to be impactful, seeing how it allows marketers to [...]

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Flip the Switch: Exceptional sales and marketing alignment

In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing [...]