Tag Archives: marketing analytics

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

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BrightTALK’s 2019 Benchmarks Report

In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of [...]

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Tried & True: People + Process = Solutions

For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks [...]

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Can your data infrastructure support AI marketing?

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming [...]

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The Ultimate Marketing Dashboard

Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion [...]

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Operationalizing Sales & Marketing Alignment

When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear [...]

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From CMO to CGO: Marketing Takes its Seat at the Revenue Table

The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is [...]

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BrightTALK Live Panel: AI and Machine Learning

Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies. Leading [...]

What’s New & What’s Next in Marketing Analytics

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

Live on BrightTALK: Marketing Intelligence & Analytics Summit

The availability of unfathomable amounts of data has played a key factor in the evolution of modern marketing, drastically changing marketers' roles and responsibilities. The marketing technology [...]

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