Tag Archives: marketing analytics

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It’s time to change how you present on BrightTALK

With the world doubling down on virtual events, you need to stand out not just with what you say but how you say it. Our latest release gives you the tools to mix together webcam video (up to 4 [...]

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A Behind the Scenes Look at BrightTALK

Join us for a behind the scenes look at BrightTALK. Nick Fagan will provide an overview of how we work with marketers to support their content and demand marketing goals.

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The CMO Imperative: Adapting your 2020 strategy during the pandemic

Marketing leaders need to immediately embrace change and find creative solutions to add value with an increased emphasis on the digital world. This talk brings CMOs from around the US to share [...]

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Flip the Switch: No Booth? No Problem

In session two of our Flip the Switch series, we’ll share practical guidance and solutions for marketers looking to quickly pivot event partner and sponsor strategies in light of the growing [...]

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Flip the Switch: Building a virtual event in 24 hours

The recent Coronavirus outbreak is playing an increasingly significant role in our lives, and many are taking personal and professional precautions. Event organizers are feeling the pressure to [...]

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Demand Generation in the Age of Privacy: CCPA

The rollout of GDPR in 2018 transformed how many businesses go to market and interact with consumers. Similarly, the California Consumer Privacy Act (CCPA) has been in effect since January 1, [...]

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

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BrightTALK’s 2019 Benchmarks Report

In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of [...]

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Tried & True: People + Process = Solutions

For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks [...]

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Can your data infrastructure support AI marketing?

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming [...]

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