Tag Archives: “Marketing and Sales Alignment”

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Creating Compelling Storylines with BrightTALK Studios

For brands wanting to tell an effective and engaging story, incorporating a sophisticated and streamlined video production strategy is a game-changer. Before jumping into a video production [...]

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Build a Better Webinar: SEO Basics

Great content is an asset for any B2B marketing team. Effective webinars build relationships and close deals, but how can you continue to drive registrations without overwhelming your mailing [...]

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B2B Video Campaigns: Managing Speakers in a Hybrid World

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, [...]

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B2B Video: Managing Speakers in a Hybrid World

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, [...]

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options, [...]

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Build a Better Webinar: Designing Thumbnails

Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails do triple duty by outlining the topic, [...]

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Process-Driven Commercial Alignment

In the first three episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams use to drive growth. Once [...]

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Process Driven Commercial Alignment

In the first three episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams use to drive growth. Once [...]

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Cybersecurity: The Art and Science to Persona Building

Understanding buyer behavior is the starting point for every effective marketing strategy. It’s clear that the buying cycle is non-linear and that competition for audience mindshare is fierce. [...]

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Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Success

In this live webinar, partner marketing executives from Google Cloud, Nutanix and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in [...]