Tag Archives: “Marketing and Sales Alignment”

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Going Beyond Content to Find Value in the Unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead [...]

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B2B Video Campaigns: Starting with Strategy

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up. “You can [...]

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B2B Video Campaigns: A Strategy-First Approach

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up. “You can [...]

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Virtual Event Strategy: Hybrid Events 101

Dynamic hybrid events are a strategic and cost-effective way to increase your reach, improve ROI, and accelerate demand on a global scale. Join the BrightTALK team as we guide you through [...]

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Creating a Lasting Impression with Virtual Events

BrightTALK has transformed the way content and demand marketers host virtual events. Join us for this customer enablement session to see first-hand what our technology provides, as well as tips [...]

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Crafting the Perfect Sales and Marketing Message

In the first two episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams are using to achieve [...]

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Build a Better Webinar: Post-Event Momentum

Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations? In this episode of [...]

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The Power of Episodic Content Replay

Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that [...]

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Virtual Event Strategy: Evolving B2B Roadshows into Virtual Events

Field marketers have leveraged roadshows for years to authentically engage prospective and current buyers at the local level. The value of these programs is undisputed, but what if there was a [...]

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The 2021 BrightTALK Benchmarks Report: Patterns in the Data

The world experienced an unprecedented challenge in 2020, forcing us to adapt to a new normal and thrive in a remote environment. We learned how to flip the switch from in-person interactions to [...]