Tag Archives: “Marketing and Sales Alignment”

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The Studio: Why can’t this just be an email?

“Before embarking on any B2B video project," says Greg Johnson, BrightTALK Studios Managing Producer, “you need to be able to answer the question ‘Why can’t this just be an email?’ Video [...]

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Flip the Switch: Virtual events 101

While we’ve all had to come to terms with the recent cancellations and postponements of in-person events, the current climate has opened up a wealth of digital alternatives. More than ever [...]

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Flip the Switch: In-person connections in a virtual world

BrightTALK Local was originally an in-person event series offering a chance to network face-to-face with local marketing visionaries. Hundreds of attendees each year engage in guided [...]

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Win More Virtual Meetings: The key to 12,000% ROI

In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, [...]

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Flip the Switch: What’s next for virtual events?

The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire [...]

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Flip the Switch: Marketing budgets during the pandemic

The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow [...]

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Flip the Switch: Content That Converts

Plan. Develop. Promote. Maximize. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically. Join [...]

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Intent and Buyer Engagement in the time of COVID-19

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever [...]

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BrightTALK’s 2020 Benchmarks Report

We’ve analyzed a wealth of data, looking at over 125,000 webinars and videos hosted on BrightTALK in 2020, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. [...]

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Flip the Switch: Crisis response strategy during the pandemic

With companies across the world shifting strategies in response to COVID-19, marketers are tasked with thoughtfully responding to this crisis while also continuing to drive revenue. The way a [...]

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