Tag Archives: “”Marketing and Sales Metrics””

In
Posted

Customer Spotlight: The Perks of a Virtual Centric Marketing Strategy

Marketers are quickly adopting virtual go-to-market strategies as a demand generation tactic. These programs can yield high engagement but require less time and resources than an in-person event. [...]

In
Posted

Content Intelligence: Decoding Content Analytics to Drive Performance

With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more [...]

In
Posted

Perpetual Demand Gen for Continuous Growth

Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. There will always be a burst of demand around a campaign kick-off, but are you driving [...]

In
Posted

Intent and Buyer Engagement in the time of COVID-19

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever [...]

In
Posted

Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

In
Posted

From CMO to CGO: Marketing Takes its Seat at the Revenue Table

The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is [...]