Tag Archives: marketing attribution

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Content or Distribution: Which Comes first?

Having a great concept and plan for producing a video project is only the beginning. With any rich media project, thinking through the objective and audience from the beginning is key to getting [...]

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

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BrightTALK’s 2019 Benchmarks Report

In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of [...]

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Tried & True: People + Process = Solutions

For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks [...]

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The Ultimate Marketing Dashboard

Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion [...]

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From CMO to CGO: Marketing Takes its Seat at the Revenue Table

The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is [...]

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Executive Roundtable: Marketing Attribution & ROMI

For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even [...]

What’s New & What’s Next in Marketing Analytics

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

Getting Started with Marketing Attribution in Salesforce

Today on the BrightTALK Academy, we were joined by Grant Grigorian, CEO of Path to Scale, a revenue performance management application used to report on lead-to-customer metrics, campaign ROI, [...]

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How to Solve Multi-Touch Marketing Attribution in Salesforce

Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to [...]