Tag Archives: marketing automation

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Going Beyond Content to Find Value in the Unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead [...]

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The 2021 BrightTALK Benchmarks Report: Patterns in the Data

The world experienced an unprecedented challenge in 2020, forcing us to adapt to a new normal and thrive in a remote environment. We learned how to flip the switch from in-person interactions to [...]

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BrightTALK’s 2020 Benchmarks Report

We’ve analyzed a wealth of data, looking at over 125,000 webinars and videos hosted on BrightTALK in 2020, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. [...]

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

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BrightTALK’s 2019 Benchmarks Report

In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of [...]

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The Ultimate Marketing Dashboard

Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion [...]

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Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition]

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech [...]

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Amplifying Webinar ROI in Marketing Automation

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack. [...]

The Ultimate Power Duo: Marketing Automation and Webinars

Integrating your marketing automation and webinar platforms is a smart way to get more value out of each system, while also tightening alignment within your marketing tech stack. With webinars, [...]

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