Tag Archives: marketing automation

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

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BrightTALK’s 2019 Benchmarks Report

In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of [...]

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The Ultimate Marketing Dashboard

Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion [...]

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Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition]

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech [...]

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Amplifying Webinar ROI in Marketing Automation

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack. [...]

The Ultimate Power Duo: Marketing Automation and Webinars

Integrating your marketing automation and webinar platforms is a smart way to get more value out of each system, while also tightening alignment within your marketing tech stack. With webinars, [...]

Introducing Best Practice Templates for Marketo & BrightTALK

Do you use Marketo and BrightTALK? If so, you likely know about the long list of benefits that comes with integrating these two powerful systems. But with our newly released best practice [...]

The New BrightTALK Pardot Connector: Engage with Your Best Prospects Today

Faster sales cycles, advanced campaign insights, and improved marketing and sales alignment: three ways the new BrightTALK Pardot connector helps marketers efficiently manage their webinar [...]

Convert Leads Faster with Webinar Integrations

Webinar engagement data provides your sales team with rich data about prospects to aid in identifying and connecting with the hottest leads. Why is this? Webinar platforms that track how long [...]

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