Tag Archives: marketing metrics

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Build Marketing Credibility with the Right Metrics

It's more crucial than ever that we as marketers not only know how our programs are performing, but also possess the data to prove that performance. You may have awesome click-through rates and [...]

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Which Marketing Metrics Matter?

What defines marketing success? A simple Google search will turn up thousands of articles explaining how marketers can identify, monitor and report on successes. However, as analytic tools become [...]