Tag Archives: marketing operations

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The Big Bang Theory of MarTech

In 2012, there were roughly 350 marketing technology vendors. Five years later, there are nearly 4,000. There are several factors that this “big bang” can be attributed to – advances in sectors [...]

Live on BrightTALK: Marketing Intelligence & Analytics Summit

The availability of unfathomable amounts of data has played a key factor in the evolution of modern marketing, drastically changing marketers' roles and responsibilities. The marketing technology [...]

Prioritizing Prospects with Webinar Lead Scoring

It’s no secret that webinars are one of the most effective lead gen tactics. With live and on-demand availability, they attract large audiences and capture in-depth insights on viewers as they [...]

Does Your Webinar Platform Solve Your Problems?

When evaluating webinar platforms, marketers should choose a product that streamlines processes and allows them to focus on more strategic aspects of their webinars, such as developing and [...]

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Marketing Analytics Experts Weigh In on Trends and Best Practices at Online Summit

Marketing analytics is more than just connecting marketing initiatives with revenue. With the help of advancing technology, top marketers are now able to predict the outcomes of their marketing [...]

BrightTALK’s Marketing Community Grows By 50%, Adds New Communities

With the explosive growth of our marketing community last year, BrightTALK has reinforced its position as the knowledge destination for B2B marketers to self-educate with relevant content and [...]

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Connecting the Stack – Integrating Webinars and Videos with Marketing Automation

It is an exciting time for marketers investing in technology! The number of tools and platforms available is growing exponentially, all promising to make marketing easier, more efficient and more [...]

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Marketing Operations for Webinars Made Easy – EMEA Edition

As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this [...]

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Marketing Operations for Webinars Made Easy

As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this [...]

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2015 BrightTALK webinar benchmarks report: Highlights and analysis webinar

In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at [...]

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