Whether you’re more focused on quality or quantity, lead generation is always top of mind for B2B marketers. Between the tried and true (like webinars and in-person events), the bold (giving away [...]
Recognizing the value of teaming up with partners, BrightTALK demand generation team members Katrina McEwan and Ying Zhang join forces in Better Together: The True Value of Marketing Partnerships.
While partnerships may not be a new marketing phenomenon, they are gaining more management airtime due to their strategic importance and potentially impressive ROI. In a nutshell, they involve [...]
