Tag Archives: marketing partnerships


5 (Free) Ways to Generate New Leads

Whether you’re more focused on quality or quantity, lead generation is always top of mind for B2B marketers. Between the tried and true (like webinars and in-person events), the bold (giving away [...]

Better Together: The True Value of Marketing Partnerships

Recognizing the value of teaming up with partners, BrightTALK demand generation team members Katrina McEwan and Ying Zhang join forces in Better Together: The True Value of Marketing Partnerships.

We’re Better Together – The Value of Marketing Partners

While partnerships may not be a new marketing phenomenon, they are gaining more management airtime due to their strategic importance and potentially impressive ROI. In a nutshell, they involve [...]