For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even [...]
While webinar programs are still one of the most effective ways for B2B marketers to generate demand, they can also make up a significant part of a marketing team's budget and bandwidth. However, [...]
Recently I spoke at the BrightTALK and Spiceworks Technology Marketers Meet-Up. They gave me a dinosaur to say thanks. Don’t get me wrong, it’s a cool dinosaur, but what exactly is the purpose of [...]
While partnerships may not be a new marketing phenomenon, they are gaining more management airtime due to their strategic importance and potentially impressive ROI. In a nutshell, they involve [...]
