Tag Archives: marketing

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Content Intelligence: Executing Your Content Plan with Creativity & Scalability

Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted [...]

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Streamline Your Demand Gen Efforts with BrightTALK Central

We’re launching one of the largest individual releases to-date to streamline how you work, strategize, and generate demand within our platform. Join us for an in-depth look at our newest platform [...]

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Flip the Switch: Hybrid Event Strategies

When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay. Well-rounded hybrid [...]

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The 2021 Blueprint: Fuel Your Demand Strategy

Every marketing team wishes they had a crystal ball to see what 2021 will hold. How much money should you invest in acquisition? What level of engagement can you expect? What channels will [...]

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B2B Animation: Repurposing Existing Content

In a world where content is increasingly more complex and data-centric, B2B marketers are turning to animation to create engaging videos and gifs that stand out without breaking the [...]

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The Studio: Art Direction

Effective art direction can be the difference between integrated brand experiences and one-off, budget-busting disasters. But, when framing a vision and setting expectations, marketers and [...]

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Flip the Switch: Budgeting for Virtual Events

You’ve set your KPIs. Now, where should you focus your resources to get the most bang for your virtual event budget? Join the BrightTALK team for Flip the Switch: Budgeting for Virtual Events, [...]

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Recession-Proof Digital Transformation

With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the [...]

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The Studio: The Gear Episode

From webcams and USB mics to multi-camera 4K setups and drones, it’s easy to get lost in the tech of our trade. But, if there’s one question our team has heard time after time, it’s: “Do I really [...]

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The Studio: Remote Video Production

“We’re all struggling to create video content from our living rooms,” explains Mike Lacy, BrightTALK’s webinar services manager. “But a lot of people have been doing it for a long time now. If [...]