Tag Archives: martech

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State of the MarTech Stack 2018

We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in [...]

Marketing Technology for 2018—and Beyond

Technology is changing the marketing landscape—adding to the marketer’s toolkit, but also making their jobs more complex. While content creation and distribution are as important as ever, [...]

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BrightTALK Live Panel: AI and Machine Learning

Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies. Leading [...]

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Data Science and Artificial Intelligence

Listen to the BrightTALK CEO Dorian Logan as he discusses AI and what it means for the landscape of business in 2017. He will provide examples of side-effects from companies that have already [...]

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The Big Bang Theory of MarTech

In 2012, there were roughly 350 marketing technology vendors. Five years later, there are nearly 4,000. There are several factors that this “big bang” can be attributed to – advances in sectors [...]