Tag Archives: metrics

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Check out BrightTALK’s webinar and virtual event technology

Empowering marketers with the technology and tools to develop successful webinar, video and virtual event programs is in BrightTALK's DNA. We provide technology that powers thousands of content [...]

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Expand your audience with BrightTALK

BrightTALK provides the technology, audience, and data marketers need to hit their revenue goals. This brief video provides an overview of our core products that support content and demand [...]

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An inside look at BrightTALK

Empowering marketers with the technology and tools to develop successful webinar, video and virtual event programs is in BrightTALK's DNA. We provide technology that powers thousands of content [...]

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Flip the Switch: Polished events in a webcam world

Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video [...]

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2016 Webinar Benchmarks Report

In 2015, BrightTALK supported thousands of global webinars and videos on our platform and across the web through channel embeds. This report looks at specific metrics including pre-webinar [...]

2016 Webinar Benchmarks Report – EMEA Edition

In 2015, BrightTALK supported thousands of global webinars and videos on our platform and across the web through channel embeds. This report looks at specific metrics including pre-webinar [...]

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Data Driven Marketing and Selling!

You probably hear a lot about how big data impacts marketing at the top of the funnel: this presentation will examine how marketing and sales can work together to capture the middle-and-bottom of [...]

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Which Marketing Metrics Matter?

What defines marketing success? A simple Google search will turn up thousands of articles explaining how marketers can identify, monitor and report on successes. However, as analytic tools become [...]

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Measuring Marketing Effectiveness – Key Metrics & Techniques

Measuring and proving marketing's contribution to the business continues to be the holy grail. This session will share the key metrics, as well as other critical techniques, with you to [...]

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What Metrics Matter for Online Events

For marketers running online events, the question is not just how good is the technology at supporting your events, but how is the program as a whole performing. How do you figure out what’s [...]

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