Tag Archives: metrics

Posted

2016 Webinar Benchmarks Report

In 2015, BrightTALK supported thousands of global webinars and videos on our platform and across the web through channel embeds. This report looks at specific metrics including pre-webinar [...]

2016 Webinar Benchmarks Report – EMEA Edition

In 2015, BrightTALK supported thousands of global webinars and videos on our platform and across the web through channel embeds. This report looks at specific metrics including pre-webinar [...]

In
Posted

Data Driven Marketing and Selling!

You probably hear a lot about how big data impacts marketing at the top of the funnel: this presentation will examine how marketing and sales can work together to capture the middle-and-bottom of [...]

Posted

Which Marketing Metrics Matter?

What defines marketing success? A simple Google search will turn up thousands of articles explaining how marketers can identify, monitor and report on successes. However, as analytic tools become [...]

In
Posted

Measuring Marketing Effectiveness – Key Metrics & Techniques

Measuring and proving marketing's contribution to the business continues to be the holy grail. This session will share the key metrics, as well as other critical techniques, with you to [...]

In
Posted

What Metrics Matter for Online Events

For marketers running online events, the question is not just how good is the technology at supporting your events, but how is the program as a whole performing. How do you figure out what’s [...]

Posted

Map Marketing Content to Customer Needs

Regardless of the strength of your content, the success of your content marketing strategy invariably lies in accurately judging who your target audience is and then determining what type of [...]

The New Face of Online Communities

During my conversations with CMOs and other senior marketers at this year’s CMO Council Summit, they shared with me their top challenges. In particular, they are aiming to improve the following: [...]