Tag Archives: modern marketing

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Highlights from Modern Marketing Experience 2015

Oracle's Modern Marketing Experience in Las Vegas brought together all sorts of marketers to exchange insights and ideas on topics ranging from marketing automation to content marketing to big [...]

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Modern Marketing Experience 2015: What to Expect

The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content [...]

Director and Above Titles Don’t Make Decisions Like They Used To

Historically, influence and decision making inside of the enterprise was concentrated heavily among senior management. This was based primarily on two factors:

How to Create a Culture of Testing in Your Organization

Modern marketers spend time and resources building attractive websites and apps hoping to delight customers with an irresistible experience, a clear exchange of values and a good enough reason to [...]