Tag Archives: nurturing

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

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Prioritizing Intent Data in B2B Marketing

There’s always more than one priority in B2B marketing. As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the [...]

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Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey

It can be difficult to get noticed among the over-abundance of content continuously marketed to B2B buyers. The best way to maximize your exposure and connect with your buyers is to offer easily [...]

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Heat Wave: Turn Cold Prospects into Hot Leads with Rich Media

As a marketer, you might be disheartened when you hear that 65% of B2B marketing content goes unused. The good news? Sales representatives prefer leads that are generated from rich content like [...]

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BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends

Today’s B2B marketers are being challenged to stay ahead of the trends, cut through the noise and inspire their target audience. With more vendors in the marketplace, acquiring and inspiring your [...]

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Generate More Leads from Live Events with Rich Media

Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their [...]

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Generate More Leads from Live Events with Rich Media [EMEA Edition]

Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximising their [...]

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Nurturing Leads Down the Funnel with Video Content

Video is critical in nurturing and influencing leads throughout the buyer’s journey. In fact, a recent Demand Metric survey found that 74% of B2B marketers reported that video now converts [...]

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Why personalized content recommendations increase audience engagement

B2C companies like Buzzfeed, Lifehack.org and others successfully utilize their audiences’ inboxes to strategically drive traffic, increase engagement and connect with their viewers on a daily [...]

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A Recipe for Webinar Lead Conversion

Webinar lead follow-up is an important part of a balanced marketing-to-sales hand-off. And since "the best place for dramatic improvements in business performance [is in] the hand-offs between [...]

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