With companies across the world shifting strategies in response to COVID-19, marketers are tasked with thoughtfully responding to this crisis while also continuing to drive revenue. The way a [...]
In session two of our Flip the Switch series, we’ll share practical guidance and solutions for marketers looking to quickly pivot event partner and sponsor strategies in light of the growing [...]
The recent Coronavirus outbreak is playing an increasingly significant role in our lives, and many are taking personal and professional precautions. Event organizers are feeling the pressure to [...]
Happy Q4, fellow B2B marketers! As we kick off one of our busiest times of the year, we'd like to take a quick look back at some of the most popular marketing webinars from the past three [...]
Creating an open dialogue between the audience and the presenter is the crux of a successful webinar. Audience members can communicate with the presenter by submitting questions, providing [...]
In the online world, your deck will either elevate your presentation to the next level or completely ruin the experience. Your deck is a virtual extension of your brand and voice. In this guide, [...]
We had a blast today participating in the #startupchats Twitter discussion talking about one of our favorite topics: online events! The discussion, hosted by Startup Canada, was moderated by [...]
Some people already know about you and your content. Others will find out about you when they go looking for the information they need to do their job better. We’ve just rebuilt our search [...]
In this webinar John Sweeneyprovides a Case Study on how DemandGen uses video and webinar as part of its marketing strategy. DemandGen, the world’s largest Integrated Lead Management consultancy, [...]
The road to understanding what women want is long and windy whether you are a teenage boy or a financial advisor. Since turning to our friends, Google or Wikipedia, is not an option, what can we [...]
