Tag Archives: online events

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B2B Video Campaigns: Managing Speakers in a Hybrid World

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, [...]

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B2B Video: Managing Speakers in a Hybrid World

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, [...]

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options, [...]

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Virtual Event Strategy: Hybrid Events 101

Dynamic hybrid events are a strategic and cost-effective way to increase your reach, improve ROI, and accelerate demand on a global scale. Join the BrightTALK team as we guide you through [...]

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Virtual Event Strategy: Evolving B2B Roadshows into Virtual Events

Field marketers have leveraged roadshows for years to authentically engage prospective and current buyers at the local level. The value of these programs is undisputed, but what if there was a [...]

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Virtual Event Strategy: Developing a Multi-Event Series

Running large-scale events can often feel like managing a sequence of big, individual projects. But where B2B virtual events can show their value is not the influx of engagement you get in a [...]

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B2B Video Production: Live vs. Pre-Recorded

Live webinars get more engagement but content can get more views on-demand. Presenters feel more comfortable pre-recording, but that means more work for your team. In the end, which is [...]

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Build a Better Webinar: Slide Decks

While great webinar slides grab an audience’s attention and keep them engaged, too often they just miss the mark. So how can you ensure your presentation hits your overarching goals without [...]

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Creating B2B Engagement, Not Just B2B Content

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective [...]

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B2B Video Production: Hybrid Events

It’s time to hit the ground running when it comes to planning hybrid events, but if your in-person and virtual audiences aren’t top of mind, you won’t be going anywhere. In this episode, we’ll [...]