Tag Archives: optimize

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Analyzing Webinar Performance: From Registrations to Revenue

Now more than ever, B2B marketers are engaging prospects and fulfilling lead goals by running webinar programs. As with many areas of marketing, it is increasingly important to be able to [...]

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Driving Email Efficiency with Database Analysis

A successful email marketing campaign relies on providing the right person with the right messaging at the right time. While traditional A/B testing can yield incremental improvements, an astute [...]