Tag Archives: partner marketing


Driving Revenue with Partner Marketing

Use your content to drive better results from your partner marketing programs. Join Val-Pierre Genton of BrightTALK as he discusses the challenges he sees for partner marketing and the best uses [...]

We’re Better Together – The Value of Marketing Partners

While partnerships may not be a new marketing phenomenon, they are gaining more management airtime due to their strategic importance and potentially impressive ROI. In a nutshell, they involve [...]