Tag Archives: personalization

 Increase Conversions with Demand Gen Strategies for a New Era of Connections
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Increase Conversions with Demand Gen Strategies for a New Era of Connections

Today, we expect everyone and everything to be connected. Always. In this connected economy, information is so easily accessible, that the relationship between buyers and sellers has been changed [...]

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 Why You Should Use Content Marketing Personalization (If You’re Not Already)
In B2B Engagement Marketing, BrightTALK Academy, Content Marketing, Uncategorized
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Why You Should Use Content Marketing Personalization (If You’re Not Already)

As account-based marketing continues to gain traction, personalization has become an extremely hot topic in marketing. As defined by the Content Marketing Institute, content personalization is a [...]

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 Real-time Personalisation: The power of conversational content
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Real-time Personalisation: The power of conversational content

Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content [...]

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