Tag Archives: planning

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options, [...]

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Lead Planning & Lead Nurturing for Improved Revenue

The development of a lead nurturing program is one of the surest things a marketer can do to improve the value of their marketing dollars and develop better relationships with your buyers, [...]