Tag Archives: presentations

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B2B Video Campaigns: Managing Speakers in a Hybrid World

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, [...]

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B2B Video: Managing Speakers in a Hybrid World

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, [...]

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B2B Video Campaigns: A Strategy-First Approach

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up. “You can [...]

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Build a Better Webinar: Post-Event Momentum

Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations? In this episode of [...]

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Build a Better Webinar: Speaker Recruitment

A great presenter can elevate a brand faster than almost anything else. But how can you find the right speakers? Once they’re identified, how do you get them on board? In this episode of [...]

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Build a Better Webinar: Slide Decks

While great webinar slides grab an audience’s attention and keep them engaged, too often they just miss the mark. So how can you ensure your presentation hits your overarching goals without [...]

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Build a Better Webinar: Effective Promotions

Promotions are the engine room of your content strategy. The hours you spend creating showstopping webinar content are wasted without an audience, so how can you pique their interest even when [...]

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Build a Better Webinar: Crafting Talking Points

Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually [...]

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Build a Better Webinar: Integrating Video

B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly [...]

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B2B Video: Getting the Most of Your Host(ess)

The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good? “Most of the time, when a speaker or host [...]

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