Tag Archives: Promotion/Featured

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Content Intelligence: Decoding Content Analytics to Drive Performance

With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more [...]

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The Power of Episodic Content

Understanding what types of stories to tell can be tricky and being consistent in your messaging is also a challenge when it comes to content creation. As marketers look to build brand [...]

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An inside look at BrightTALK Channels – now with Talks!

BrightTALK's recent release of talks has set a new standard for webinars and videos. It is now easier than ever to reach new audiences with more inspiring webinars and videos. Join this short [...]

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Targeted ABM Strategies: Increase Conversions and Reduce Sales Cycles

As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle. That [...]

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Meet the IT Visionary: Influencing the IT Pro

Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these [...]

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2018 Marketing Priorities & Predictions

Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the [...]

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How to Build a Lead-Generating Social Media Plan

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers [...]

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GDPR Readiness for Marketers and General Counsel

The General Data Protection Regulation affects everything that any business does with personal data and applies on an entity-by-entity basis. Its May 2018 deadline and wide-sweeping changes are [...]

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How to Create a Webinar Factory: Lessons Learned from The Content Wrangler

The Content Wrangler is a San Francisco-based global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to [...]

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BrightTALK Live Panel: AI and Machine Learning

Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies. Leading [...]