Tag Archives: research

Research Roundup: What’s New in B2B Marketing?

For marketers, original research is the gift that keeps on giving. It provides us with punchy statistics to share on social media, supporting evidence to include in presentations, and firm [...]

Where Is Content Marketing Going in 2017?

Now that content marketing is essentially everywhere (used by 89% of B2B marketers), the industry’s practitioners are becoming more strategic in the way that they view the goals of their content [...]

A B2B Marketer’s Introduction to Surveying Your Audience

Metrics and benchmarks give B2B marketers reasons to invest, alter, and evolve their strategies. Understanding how your target buyers research new solutions, cope with challenges, and spend their [...]

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How to Conduct Research for Revenue Generating Content

In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is [...]

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Buyersphere Report 2013: Inside The Mind Of The Business Buyer

The annual Buyersphere Report has become one of the most respected and eagerly awaited research studies on the B2B calendar. It differs from most research because it is not based on opinions [...]

How to Generate High Quality Leads

According to a recent study from MarketingSherpa, generating high quality leads is top of mind for most B2B marketers. In fact, the number of marketers reporting it as a top challenge for their [...]