Tag Archives: revenue

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Aligning Webinar KPIs to Business Objectives

As marketing grows increasingly data-centric, marketers must prove how their efforts are contributing to the organization’s bottom line. Integrated marketing technology stacks provide [...]

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The Modern Marketing Checklist

A short video highlighting the key trends in marketing, based on conversations with hundreds of BrightTALK clients: - Reporting the impact your campaigns have on revenue - Creating content that [...]

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SpotifyMyPandoraTEDTube: Lessons From B2C That Unlock B2B Revenue Growth

Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral [...]