Tag Archives: ROI

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The Impact of Video in B2B Marketing in 2017

Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow. But the options available are [...]

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Creating Marketing Videos that Guarantee ROI

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to [...]

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Creating Marketing Videos that Guarantee ROI [EMEA Edition]

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to [...]

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Using Webinar and Video Technology to Increase ROI on Your Marketing Spend

Marketing’s role in businesses has shifted from a cost center to a profit center, tying the effectiveness of marketing operations to the top line. Marketing professionals have turned to [...]

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Content Marketing Interview with ITpreneurs

Content marketing has definitely become the buzzword for the last few years as more organizations are realising the value of creating content. How are EMEA organizations using content marketing [...]

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Maximizing ROI from Online Events : The Content Matrix Method

Online events can drive big audiences and big audiences can mean a lot of potential interest for your products and services. How do you then identify the people who are most appropriate to [...]

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Key Success Factors in Building a Community

As more companies venture into the social media and web 2.0 landscapes, communities are emerging. The need to understand the key elements of their success becomes paramount. Join Dr. Jim Hamil [...]