Tag Archives: sales alignment

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ABM – The Route to Sales and Marketing Alignment Nirvana?

It's often said that achieving sales and marketing alignment is nirvana. In fact, that's the very topic we'll be discussing in an upcoming BrightTALK webinar panel alongside Peter Lundie and Greg [...]

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4 Ways Marketers Can Improve Webinar Lead Follow Up

A strong indicator of a well-aligned sales and marketing organization lies within the structure of the handoff between the two teams. When a lead is sent to sales, it’s important that [...]