As ABM has taken the marketing world by storm, marketers have become laser-focused on creating stronger, more personal relationships with their prospects and customers. While much of this lies in [...]
It's often said that achieving sales and marketing alignment is nirvana. In fact, that's the very topic we'll be discussing in an upcoming BrightTALK webinar panel alongside Peter Lundie and Greg [...]
Sales and marketing alignment is challenging, but improvements significantly increase the likelihood of winning new business. Effectively using a team of sales development representatives (SDRs), [...]
Marketers have a tough job these days – they need to acquire, nurture, and grow customers to hit their goals and contribute to their organization’s bottom line. They also need to work with their [...]
Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. In our mission to build demand generation that delivers real [...]
Inside sales teams have to constantly be on their dialer - the herculean task of hitting and surpassing their never ending daily call quotas and closing deals. According to a recent study by [...]
As technology grows increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function [...]
BrightTALK was privileged to be an exhibitor at the SiriusDecisions EMEA Summit this week! Arguably the top event for B2B marketers, especially within the technology industry, the summit was [...]
Have you ever wondered why your sales and marketing teams don't get on, or are you in an organization where they're both at each other’s throats? According to Aberdeen Group, better aligned sales [...]
