Tag Archives: sales best practice

Beyond Consumption: Engaging Prospects with Content and Conversations

Recently I encountered an article on the SiriusDecisions blog that had to do with the popular yet elusive concept of engagement. “I’ve got a gripe with the term 'engagement,'” writes Jason Hekl [...]

Webinar & Video Lead Follow Up: 5 Reinvented Idioms for the Sales 2.0 Universe

Sales professionals from the Sales 1.0 era would be jealous of the spoils currently supplied to young Sales 2.0 professionals, like myself, from our friends in marketing. Gone are the days of [...]