Tag Archives: sales development

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Actioning Intent Data with Sales and Marketing Alignment

Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old [...]

Sales & Marketing Alignment: Working Together Towards a Common Vision

Sales and marketing alignment is challenging, but improvements significantly increase the likelihood of winning new business. Effectively using a team of sales development representatives (SDRs), [...]