Tag Archives: sales funnel

How to Ensure Your Content Aligns with the Entire Buyer’s Journey

Despite all of the ways that the buyer’s journey has changed in recent years, there’s one aspect that’s remained constant: the importance of content throughout the process. In fact, according to [...]

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Mapping B2B Content to Each Stage of the Funnel

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective [...]