With today’s influx of online information, businesses vying for relevancy with buyers can no longer just churn out content ‘for the sake of it.’ Be it blog posts or eBooks, infographics, or [...]
It's often said that achieving sales and marketing alignment is nirvana. In fact, that's the very topic we'll be discussing in an upcoming BrightTALK webinar panel alongside Peter Lundie and Greg [...]
An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to [...]
Sales and marketing alignment is challenging, but improvements significantly increase the likelihood of winning new business. Effectively using a team of sales development representatives (SDRs), [...]
Marketers have a tough job these days – they need to acquire, nurture, and grow customers to hit their goals and contribute to their organization’s bottom line. They also need to work with their [...]
Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing [...]
As a marketer, you might be disheartened when you hear that 65% of B2B marketing content goes unused. The good news? Sales representatives prefer leads that are generated from rich content like [...]
Marketing automation can help strengthen already successful webinar programs. It’s what amplifies and targets your leads to help you effectively nurture them through the sales funnel faster. [...]
Last week I presented The Role of Buyer Personas in Demand Generation on the BrightTALK Academy. We discussed common problems that B2B organizations are facing in demand generation, including [...]
Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many [...]
