Tag Archives: scoring

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Improve Lead Scoring Efficiency with Webinar Engagement Data

Join Frost & Sullivan and BrightTALK as we discuss some of the industry best practices around improving lead scoring efficiency.

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Lead Planning & Lead Nurturing for Improved Revenue

The development of a lead nurturing program is one of the surest things a marketer can do to improve the value of their marketing dollars and develop better relationships with your buyers, [...]

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The Five Pillars of Online Event Lead Scoring

Not everyone who attends or views your online event is a sales-ready lead. Improving lead quality from your event programs requires a sophisticated scoring model that understands a user’s [...]