Tag Archives: SFtopic/MktgOps

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2018 Marketing Priorities & Predictions

Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the [...]

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3 Pathways to Boost Webinar Engagement Through Email

Email marketing plays a significant role for successful webinars. It starts with a cadence of promotions that reliably drives registration to your content. Next comes a series of transactional [...]

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Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program

Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the [...]

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Data Science and Artificial Intelligence

Listen to the BrightTALK CEO Dorian Logan as he discusses AI and what it means for the landscape of business in 2017. He will provide examples of side-effects from companies that have already [...]

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Executive Roundtable: Marketing Attribution & ROMI

For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even [...]

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SDR’s: A Marketer’s Best Friend

An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to [...]

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CMO Priorities and Predictions for 2017

We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017? Join us live as we share the most compelling [...]

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How to Solve Multi-Touch Marketing Attribution in Salesforce

Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to [...]

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Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition]

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech [...]

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Amplifying Webinar ROI in Marketing Automation

As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack. [...]