Tag Archives: SFtopic/Onlineadvertising

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Perpetual demand generation for continuous growth

Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for a burst of demand around a campaign, is this the [...]

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Meet, Greet & Inspire the EMEA Marketing Buyer

While the digital advertising and marketing spend continues to exponentially grow, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs. Site or landing pages [...]

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Creating Marketing Videos that Guarantee ROI

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to [...]

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Professional Pursuits: Why People Participate in Online Communities

Creating a dynamic, robust community is a critical task for today’s marketers. Your community needs to cultivate a collaborative, inclusive approach that delivers real value, thought leadership, [...]

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Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions

Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services [...]

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Using Animations for Complex Stories

A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth [...]

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Videos & Social: Generating Demand in the B2B Space

With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team. With [...]

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Videos & Social: Generating Demand in the B2B Space [EMEA Edition]

With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team. With [...]

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Why personalized content recommendations increase audience engagement

B2C companies like Buzzfeed, Lifehack.org and others successfully utilize their audiences’ inboxes to strategically drive traffic, increase engagement and connect with their viewers on a daily [...]

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How to Run 85 Webinars a Year Without Losing Your Mind

Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will [...]

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