Tag Archives: SFtopic/Social

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How to Build a Lead-Generating Social Media Plan

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers [...]

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Underutilised Promotional Tactics to Increase Engagement

In the age of optimisation and testing, marketers are always looking for new ways to stand out from their competitors. Whether you’re focused on inbound or outbound marketing, there are numerous [...]

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Using Animations for Complex Stories [EMEA Edition]

A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth [...]

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Videos & Social: Generating Demand in the B2B Space

With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team. With [...]

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Videos & Social: Generating Demand in the B2B Space [EMEA Edition]

With longer B2B buying cycles, demand generation marketers are tasked with continuously nurturing prospects at every stage of the funnel to fuel a robust pipeline for their sales team. With [...]

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How to Run 85 Webinars a Year Without Losing Your Mind

Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will [...]

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2014 B2B Content Marketing Spotlight Report Highlights

B2B marketers are increasingly using content marketing to better engage B2B buyers and to educate, inform, entertain and guide them along their customer journey. The 2014 Content Marketing [...]

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Utilizing Community Marketing to Reach Through the Media Clutter

Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded [...]