Tag Archives: “”Social Listening””

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The Value of Social Listening: Tapping into your Customers’ Online Lives

Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what [...]

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2 Minutes on BrightTALK: Media is Responsible for Listening

"The media company of today has to be as much of a listener as a publisher." In 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as [...]