Tag Archives: social media marketing


The Value of Social Listening: Tapping into your Customers’ Online Lives

Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what [...]


From CMO to CGO: Marketing Takes its Seat at the Revenue Table

The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is [...]


How to Build a Lead-Generating Social Media Plan

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers [...]


How to Scale Your Business This Year Using Social Media

Social media has changed the way businesses connect with their customers in just a few short years. In the past, customers had to reach a person as a point-of-contact to get any business done; [...]

Summit Spotlight: Social Media Marketing

As we wrap up a year of knowledge-packed marketing summits on BrightTALK, we’re looking forward to finishing 2016 strong with one of our most highly anticipated topics: social media [...]


Auditing Your B2B Social Media: 4 Components to Reevaluate for 2016

B2B companies have a complex relationship with social media. While it has certainly become a must-have tactic, marketers still have concerns about the role social plays in contributing to the [...]

Are There Any Social Media “Musts” for B2B Companies?

Social media is transforming the world. Professionals are connected to colleagues, extended networks and brands through a constant flow of communication, making their voices heard through [...]

Why Is Content Syndication Imperative for B2B Marketers?

During a recent webinar, I received an excellent question which really deserves more attention: "Why is content syndication imperative for a B2B marketer?" The simple answer is that syndication [...]

Tweet Chat: #SocialCRM with Jill Rowley

Social CRM and social selling aren’t easy business concepts to understand – and they can be even more difficult to actually implement. As strategies applied to organizational processes (and the [...]

Social Media Trends and Real-Life Examples You Should Know About

Although B2B companies have a complicated relationship with social media, most organizations have already opened their budgets to this marketing tactic. According to the Content Marketing [...]