Tag Archives: social media

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The Value of Social Listening: Tapping into your Customers’ Online Lives

Engaging with users on social media is critical, but so is listening. Just like in real life relationships, you will learn a lot more about your target audience if you pay close attention to what [...]

Marketing Technology for 2018—and Beyond

Technology is changing the marketing landscape—adding to the marketer’s toolkit, but also making their jobs more complex. While content creation and distribution are as important as ever, [...]

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How to Build a Lead-Generating Social Media Plan

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers [...]

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How to Scale Your Business This Year Using Social Media

Social media has changed the way businesses connect with their customers in just a few short years. In the past, customers had to reach a person as a point-of-contact to get any business done; [...]

5 Tips for Enabling Your Sales Team to Share Your Content

Marketers have a tough job these days – they need to acquire, nurture, and grow customers to hit their goals and contribute to their organization’s bottom line. They also need to work with their [...]

Summit Spotlight: Social Media Marketing

As we wrap up a year of knowledge-packed marketing summits on BrightTALK, we’re looking forward to finishing 2016 strong with one of our most highly anticipated topics: social media [...]

The Ultimate Webinar Promotions Playbook

Great content is an indisputably critical ingredient to a successful webinar. But driving attendance and engagement is the key that ultimately determines the content’s [...]

12 Tweetable Lead Generation Statistics

In B2B marketing, statistics provide valuable perspective on how many of your peers are adopting a certain tactic or technology, allowing you to benchmark yourself against your fellow marketers. [...]

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5 Ways to Get Excited for Your Next Trade Show

Events — online or in-person — generate an excitement like no other. They provide real-time engagement, knowledge to be exchanged, a sense of urgency to participate, opportunity for generating [...]

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5 (Free) Ways to Generate New Leads

Whether you’re more focused on quality or quantity, lead generation is always top of mind for B2B marketers. Between the tried and true (like webinars and in-person events), the bold (giving away [...]