Tag Archives: Speaker/Sponsor

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Artificial Intelligence in a Marketing Automation World

Predictive analytics and Account Based Marketing were marketing buzzwords thrown around a lot in 2016. Artificial intelligence and machine learning is now firmly on the marketer’s agenda to [...]

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The Networking Effect: How to Maximize Your Content Exposure

Roopam Jain, Industry Director of Conferencing and Collaboration at Frost and Sullivan, discusses how today's digital transformation impacts buyer research, how marketers are connecting with [...]

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5 Ways to Convert Leads Faster with Webinar Integrations

Marketing automation can help strengthen already successful webinar programs. It’s what amplifies and targets your leads to help you effectively nurture them through the sales funnel faster. [...]

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Easy to Use Webinar Platforms Make Marketing Programs More Effective

Today’s marketing professionals need to work efficiently to produce engaging content that generates high-quality leads and accelerates the sales process. They are often bogged down by necessary, [...]

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The Role of Buyer Personas in Demand Generation Strategy

An effective demand generation strategy requires a deep understanding of the individuals involved in the buying process and the events that trigger the sales cycle. Marketers must identify the [...]

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How Webinar Engagement Data Accelerates Sales Conversations

Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many [...]

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Demand Generation: Tips, Tricks and Tales from the Front-Line

Join Ray Coppinger, Online Marketing Manager at Marketo and demand generation veteran as he presents how to achieve better results through smarter marketing and how to analyse the performance of [...]

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How to Drive Relevant, Strategic Conversation with Email Marketing

Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need [...]