Tag Archives: storytelling

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Data-Driven Marketing With A Human Touch

Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of “I know 50% of my marketing spend is wasted, I just don’t know which 50%” is [...]

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Carla Johnson: How to Apply Storytelling to Your Marketing Efforts

Carla Johnson, keynote speaker, marketing expert and Chief Experience Officer for Type A Communications gives us a deep dive into storytelling, something that should be a critical piece in any [...]

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Industry Storytelling: Business Narratives that Resonate

The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these [...]

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The Power of Narrative: Separate Your Content from the Pack – EMEA Edition

Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each [...]

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The Power of Narrative: Separate Your Content from the Pack

Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each [...]

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How to be a Legendary Storyteller with Webinars and Videos

A fast food chain wanted to sell more milkshakes. After bringing in an experienced market research group and aligning its advertising with their findings, nothing happened. Milkshake sales [...]

The Argument for Adopting a Storytelling Structure for Your Content Marketing

People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at [...]