Tag Archives: Strategic Marketing

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Computer Weekly APAC Industry Innovation Awards

Technology is enabling businesses across the region to speed time to market, become more customer-centric and operate with added efficiency. The Computer Weekly APAC Industry Innovation Awards, [...]

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Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World

Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you cut through the online noise [...]

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Women In Marketing – Standing Out In The Digital Age

In honour of International Women's Day we’re bringing together marketing and sales leaders from around the globe to celebrate the achievements of women and inspire the next wave of female [...]

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Scaling Your Intent Data Strategy

Part one of this mini-series focused on the "what", "why" and "how" of fueling a marketing strategy with intent data. With that foundation in mind, we'll explore additional use cases for [...]

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The Fundamentals of Intent Data

With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting [...]

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Perpetual demand generation for continuous growth

Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for a burst of demand around a campaign, is this the [...]