Tag Archives: Strategic Marketing

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes, and new ways of identifying and engaging opportunities. [...]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior [...]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior [...]

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Content Intelligence: Decoding Content Analytics to Drive Performance

With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more [...]

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Identifying and Influencing Technology Buying Groups

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, [...]

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The Art of Targeting

In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their formula for marketing and sales alignment. Once shared goals and metrics are established, [...]

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Generating Demand with SDR and Marketing Alignment

SDR teams are front-line reps who are critical to the success of any organisation. Recognising the importance of their role and how to align your strategies with their teams is key for success. [...]

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Computer Weekly APAC Industry Innovation Awards

Technology is enabling businesses across the region to speed time to market, become more customer-centric and operate with added efficiency. The Computer Weekly APAC Industry Innovation Awards, [...]

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Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World

Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you cut through the online noise [...]

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Women In Marketing – Standing Out In The Digital Age

In honour of International Women's Day we’re bringing together marketing and sales leaders from around the globe to celebrate the achievements of women and inspire the next wave of female [...]

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