Tag Archives: technology marketing

Lights, Camera, Action! Highlights from Eloqua Experience

Being in marketing has never been more exciting and more challenging. As new members of the Eloqua AppCloud, we set up our camera at Eloqua Experience last week in San Francisco to capture the [...]

You and Your Audience: Understanding Their Priorities

B2B marketing often requires us to appeal to highly specialized individuals in very niche roles, and no one epitomizes this as much as whoever is in charge of an organization’s data center. With [...]

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How to Create Amazing Content Marketing Programs in IT Security

IT security organizations are becoming content powerhouses turning their websites into powerful lead generation weapons. Distributions across paid, owned and earned audiences have now become the [...]

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2 Minutes on BrightTALK: Every Company Is a Media Company

"Where is the disruption from all this amazing technology?" Join Tom Foremski for the Silicon Valley Watcher as he discusses the shrinking of the media industry and how organizations are becoming [...]

Content Marketing: Driving Sales for Technology Marketers

Technology marketing executives are again coping with shifting B2B buyer habits. Marketers followed these buyers from print to online in the last decade. Now, with the wealth of information [...]