Tag Archives: technology

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State of the MarTech Stack 2018

We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in [...]

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The Big Bang Theory of MarTech

In 2012, there were roughly 350 marketing technology vendors. Five years later, there are nearly 4,000. There are several factors that this “big bang” can be attributed to – advances in sectors [...]

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What Do IT Professionals Want? How to Successfully Market to Technologists

The role of the IT professional is changing as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT leaders and [...]

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Easy to Use Webinar Platforms Make Marketing Programs More Effective

Webinar technology is an increasingly powerful lead-generation tool. Once designed and used explicitly for large and high-profile events, some platforms offered limited features that needed to be [...]

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CMO / CTO Roundtable – Evolution of Technology in Marketing

Join this roundtable as the panellist discuss the evolution of technology in Marketing.

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Social CRM: Myths and Realities

Like “optimization” before it, “social CRM” (sCRM) is the latest catchphrase that has marketing and customer intelligence professionals abuzz. Broadly, social CRM is the application of [...]