Tag Archives: testing

How to Create a Culture of Testing in Your Organization

Modern marketers spend time and resources building attractive websites and apps hoping to delight customers with an irresistible experience, a clear exchange of values and a good enough reason to [...]

BrightTALK Recognized for Optimizing Email Marketing to Drive Webinar Registrations

BrightTALK is thrilled to announce that Which Test Won and Marketo chose one of our email A/B tests as the winner of the Gold Email Testing Award for Timing/Frequency. We ran a behavioral [...]