Tag Archives: thought

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Thought Leadership Strategy for the Customer Journey

Only 25% of buyers say they trust vendor content, stating that there’s still too much sales messaging. Your customers are clamoring for new ideas, insights to trends, and strategic partnerships [...]

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Aligning Expert Speakers with Your Marketing Goals

Having an expert speaker does not guarantee your campaign will be a success. In fact, the goals of your experts and your marketing team may diverge, and it's up to you to align them. Attend this [...]

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Using Social Media and Online Events to Build Thought Leadership

Learn how Tamara Gielen built her own personal brand and became a thought leader in the email marketing industry using social media, communities and online events.