Why should you use Twitter to promote your webinar? Hashtags, retweets, and tags attract attention easily and make your content shareable. Unlike many other social networks, professionals use [...]
Marketers have a tough job these days – they need to acquire, nurture, and grow customers to hit their goals and contribute to their organization’s bottom line. They also need to work with their [...]
In B2B marketing, statistics provide valuable perspective on how many of your peers are adopting a certain tactic or technology, allowing you to benchmark yourself against your fellow marketers. [...]
Whether you’re more focused on quality or quantity, lead generation is always top of mind for B2B marketers. Between the tried and true (like webinars and in-person events), the bold (giving away [...]
Over the past few years, we’ve watched the booming social media industry continue to expand with more audiovisual interactions, advertising innovations, and more noise. With the constantly [...]
B2B companies have a complex relationship with social media. While it has certainly become a must-have tactic, marketers still have concerns about the role social plays in contributing to the [...]
Successful webinar programs integrate social media to drive registration and engagement. But it can be tricky to construct the right message that resonates with your audience. Check out these [...]
Last week, leaders in content marketing shared their experiences at BrightTALK’s Emerging Trends in Content Marketing Summit. Top marketers spoke on content strategy, personalization, and agile [...]
Influencer endorsements are vital in boosting webinar promotion and ensuring increased exposure both before AND after your event. The media and other sources can share your content with their [...]
Last week, we discussed current trends and best practices in B2B social media with Natascha Thomson, the CEO and founder of MarketingXLerator, a social media consulting company. In part two of [...]
