Tag Archives: video best practice

A Marketer’s Beginning Guide to Video Success

Everyone wants to create video -- until you actually have to do it. Video is an essential part of any effective demand generation strategy. Roughly 62% of B2B buyers have self-educated through [...]

Get the Truth out of Your Video Analytics

When is a view a view? What's an impression? Is it OK to call an impression a view? What drop off rate is acceptable? It's estimated that 85% of social media campaigns can't determine their [...]