Tag Archives: video marketing

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Build a Better Webinar: Designing Thumbnails

Beauty may be in the eye of the beholder, but every B2B marketer understands the value of well-designed imagery. When it comes to webinars, thumbnails do triple duty by outlining the topic, [...]

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Build a Better Webinar: Content Brainstorming

Editorial planning and content brainstorming can be an ever present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too [...]

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B2B Video Campaigns: Starting with Strategy

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up. “You can [...]

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B2B Video Campaigns: A Strategy-First Approach

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up. “You can [...]

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Customer Spotlight: The Perks of a Virtual Centric Marketing Strategy

Marketers are quickly adopting virtual go-to-market strategies as a demand generation tactic. These programs can yield high engagement but require less time and resources than an in-person event. [...]

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Crafting the Perfect Sales and Marketing Message

In the first two episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams are using to achieve [...]

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Build a Better Webinar: Post-Event Momentum

Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations? In this episode of [...]

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Elevate Your Content with BrightTALK Originals

These days, opting for series-based, episodic content is no surprise. In fact, it’s the type of content we most look forward to and it is proven to hook your audience and keep them engaged [...]

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The 2021 BrightTALK Benchmarks Report: Patterns in the Data

The world experienced an unprecedented challenge in 2020, forcing us to adapt to a new normal and thrive in a remote environment. We learned how to flip the switch from in-person interactions to [...]

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Build a Better Webinar: Speaker Recruitment

A great presenter can elevate a brand faster than almost anything else. But how can you find the right speakers? Once they’re identified, how do you get them on board? In this episode of [...]