Tag Archives: video

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BrightTALK’s 2018 Webinar Benchmarks Report

Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every [...]

4 Ways to Use Video Throughout the Sales Cycle

LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.

8 Innovative Ways to Generate Leads Using Interactive Content

Are you expected to constantly generate new leads? And does your boss or your sales department have high expectations in terms of lead quality? Well, you’re not alone. Most marketers are being [...]

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The Impact of Video in B2B Marketing in 2017

Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow. But the options available are [...]

Do You Ask Questions When Attending a Live Webinar?

Online events bring value to audiences with free access to quality information, travel and accommodation savings, easy-to-use interfaces, and presenter and audience features that further enhance [...]

Fresh Ways to Use Video in Your Content Marketing

As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods [...]

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Creating Marketing Videos that Guarantee ROI

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to [...]

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Creating Marketing Videos that Guarantee ROI [EMEA Edition]

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to [...]

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The Video Marketing Playbook for Events

Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. [...]

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The Video Marketing Playbook for Events – EMEA Edition

Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. [...]