Tag Archives: videos

4 Ways to Use Video Throughout the Sales Cycle

LinkedIn’s recent announcement that they will now support video in Sponsored Content is a telltale sign of just how important video has become for B2B marketers.

How to Ensure Your Content Aligns with the Entire Buyer’s Journey

Despite all of the ways that the buyer’s journey has changed in recent years, there’s one aspect that’s remained constant: the importance of content throughout the process. In fact, according to [...]

8 Innovative Ways to Generate Leads Using Interactive Content

Are you expected to constantly generate new leads? And does your boss or your sales department have high expectations in terms of lead quality? Well, you’re not alone. Most marketers are being [...]

The B2B Buyer: How Video Is Changing the Way We Think

What’s the difference between the B2B and B2C buyer? If you’re a marketer, this may seem like an elementary question, and I’m sure you’re already listing the differences in your head. But what if [...]

Marketing at the Olympics: Who’s Winning and What We Can Learn

This year, more than 1 in 3 people who say they rarely or never watch sports content, report that they plan to watch the summer Olympics, according to Think With Google. What does this mean for [...]

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Webinar Titles Needn’t Be Boring!

At BrightTALK, we work with industry experts every day to develop insightful, useful content for the professionals who visit our 81 communities to self-educate and grow their careers. In order to [...]

Your Questions Answered: Creating Marketing Videos that Guarantee ROI

Did you know that 74% of all internet traffic will be video by 2017? Video is now a non-negotiable component of marketing. However, while over 83% of B2B marketers in the UK and 79% of B2B [...]

Q2 BrightTALK Updates: Run Sleeker Webinars on the New BrightTALK HTML5 Player

Offering a clear and intuitive user experience is of key importance to all marketers. The success of your content goes hand in hand with how easy it is for your audience to consume. With this in [...]

5 Quick Wins for Success on BrightTALK

As a BrightTALK Channel owner, you have access to a powerful technology that helps you tell your story to the right audiences and grow your revenues. Here are five things you can do today to [...]

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8 Do’s and Don’ts of Dressing for the Camera: How to Prep Your Execs to Look Their Best

Those who have worked in the media industry understand that it takes time to help professionals feel comfortable in front of the camera, especially when they’re representing their [...]